If your attention hasn't been drawn to this yet, let me take you there.
Comedian/writer/actor/director Louis CK is selling downloads of a recent comedy live show via his own website for $5. His question "If I put this out here like this, will people buy it, or will they steal it?"
And people are buying it, overwhelmingly so. At about 1 week after release, his profits have reached $750,000.
The implications here are huge for the individual artist. Yes, having a hit series on fX has helped Louie become visible to tons of fans. But even on a smaller scale, the artist/creator-performer has access to distribution like never before thanks to the internet.
How are we going to use it?
More to read on the Louis CK thing:
his own statement
some NY Times articles here and here